In October 2023, Shimmerwalls embarked on an ambitious project with the cosmetic brand Drunk Elephant, covering an entire building's façade with shimmering pink iridescent sequin panels for a pop-up event in Soho, London. This striking installation on Greek Street featured nearly 500 sequin panels adorned with over 60,000 sequins, transforming the building into a captivating landmark that drew the attention of countless passers-by.
The event designers Newman Displays, specifically requested our pink iridescent sequin color. This unique choice reflects an enchanting array of pinks, blues, and purples, offering a dream-like quality that changes dynamically with the daylight, viewing angle, and surrounding reflections. This ever-changing spectacle created an immersive experience for viewers, showcasing the versatility and visual impact of Shimmerwalls' sequin panels.
To ensure the longevity and vibrancy of the installation, the sequins were coated with a protective UV film, safeguarding the dazzling colors from fading under sunlight. This project highlights Shimmerwalls' commitment to providing durable, easy-to-install outdoor sequin panels that can withstand various environmental conditions without losing their allure.
This collaboration with Drunk Elephant in Soho is a testament to the transformative power of Shimmerwalls' sequin panels, proving their ability to elevate brand events into unforgettable experiences. Whether it's for a pop-up, a visual merchandising display, or an architectural enhancement, Shimmerwalls offers custom solutions that captivate and enchant.
Inspired by the iridescent magic of the Drunk Elephant pop-up? Reach out to Shimmerwalls to discuss how our sequin panels can bring your vision to life, ensuring your next event or project shines brilliantly. Explore the possibilities and order a sample sequin panel today.