When it comes to making a statement in high-end fashion, British brand Reiss is a master of style and sophistication. Known for their refined, timeless pieces, Reiss has established itself as a global fashion authority since its founding in 1971. With a reputation for pushing boundaries in style and design, Reiss recently turned to Shimmerwalls to enhance their in-store ambiance and elevate customer experience across multiple retail locations. This collaboration is not just about decoration; it’s about transforming each store into a captivating visual space that speaks to Reiss's brand ethos.
The Reiss project involved a strategic rollout of Shimmerwalls installations across 15 of their select stores. Each installation comprised a 2.5 x 2.5-meter sequin panels lazer cut into a circle, meticulously designed to capture attention without overwhelming the refined Reiss aesthetic. At the heart of this design were Shimmerwalls’ BKG06 black sequins, chosen for their sleek, polished appeal that aligns perfectly with Reiss’s classic black, white, and neutral color palette. The result is an eye-catching yet sophisticated wall installation that complements the modern, minimalistic store interiors.
To achieve the desired effect, each installation was crafted using approximately 7,000 sequins. This density of sequins ensures a fluid, dynamic shimmer that responds to ambient lighting and movement within the store, creating an interactive experience for every visitor. The sequins’ black finish reflects light in subtle, nuanced ways, adding depth and allure without distracting from the brand’s apparel displays.
Each of these sequin installations stands as a testament to Reiss’s focus on innovation and detail. Shimmerwalls' high-quality sequin walls elevate retail spaces into vibrant, sensory environments that resonate with customers, transforming them into more than just shopping destinations. By incorporating Shimmerwalls’ distinctive design, Reiss successfully brings an added layer of luxury and refinement to their stores, creating a setting as stylish and dynamic as the garments it houses.
This collaboration with Reiss highlights Shimmerwalls’ ability to enhance brand storytelling and customer experience through striking yet sophisticated visual displays that capture light, movement, and elegance, making them ideal for any retail display looking to stand out.
Ready to make your space shine? Contact Shimmerwalls today to explore how we can bring your vision to life!
